“Soccer City, USA meets Bike Town, USA.”
Corporate marketing professionals know a good tie-in when they see one. Perhaps that explains why Volkswagen will sponsor two bike events during the festivities leading up to the 2014 Major League Soccer All-Star Game that’s coming to Portland next month.
The big news is the announcement of the Stumptown Crit on Sunday, August 3rd. This event was created specifically for MLS All Star weekend and it continues the tradition of the Twilight Criterium. The Twilight is Portland’s only major downtown criterium race and it’s known for drawing top talent from all over the west coast and drawing over 10,000 spectators to the North Park Blocks. Unfortunately the Twilight has also had budget and sponsorship problems in years past. It almost died completely in 2008 before being resurrected in 2009.
With the backing of VW, the event is on solid financial footing once again.
This year’s criterium will run on the same course as the Twilight (although it’ll be during the day as opposed to the evening). In addition to the pro race (for both men and women) at the end of the day, there will also be a category 3-4 race, a pedicab race, and a kids race.
In addition to the crit, Volkswagen is also sponsoring the “Rose Pedal” family ride (also on Sunday 8/3) that will start at 10:00 am in Waterfront Park.
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