PBOT launches “A safer place for everyone” campaign for Williams Ave

PBOT launches “A safer place for everyone” campaign for Williams Ave

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PBOT will hang these banners on light poles along N Williams Avenue as part of the campaign.

As we reported last month, at long last the Bureau of Transportation is going to improve bicycling conditions on N Williams Avenue.

With construction on the North Williams Safety Project set to begin this week, PBOT has now announced a new outreach campaign, “to inform people of the new street design and encourage all travelers to share the road.” Dubbed “A Safer Place for Everyone,” the campaign will include a series of 12 banners hung on light poles, A-board signs on the sidewalks, and a brochure that has been sent to area residents.

Here’s a detail of the brochure:

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And the six other banners:

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Another detail of banners.

The banners (above) feature portraits of people who live in the Vancouver-Williams corridor along with taglines like: “Be alert and share the road,” “Watch for me when turning,” “I drive at a family friendly speed,” “I look both ways before I cross,” “Please help me be safe,” and so on.

During construction, PBOT reminds bicycle riders that N Rodney and auto drivers to use Martin Luther King Blvd and Interstate Ave as alternate routes. The Bicycle Transportation Alliance also recommended Rodney in a blog post about the project they published today. Speed humps have been recently added to Rodney to slow drivers down and discourage cut-through traffic. Additional neighborhood greenway treatments are coming to Rodney as part of this project, but only after the work on Williams is complete.

PBOT says the new, left-side bike lane should open by mid-October and the entire project is expected to be done by the end of December.

The post PBOT launches “A safer place for everyone” campaign for Williams Ave appeared first on BikePortland.org.

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