BTA staff heads to the bridges to boost ‘Bike Commute Challenge’

BTA staff heads to the bridges to boost ‘Bike Commute Challenge’

BTA staff promoting Bike Commute Challenge-1

BTA staffers Amanda Lee Harrison (yellow cap) and Sarah Newsum offering cookies and encouragement to bike commuters in the rain this morning on the Broadway Bridge.
(Photos by J. Maus/BikePortland)

We’re more than half way through the Bicycle Transportation Alliance’s Bike Commute Challenge and the organization is pulling out all the stops to encourage riders to sign up and log their trips.

The Challenge is a friendly competition where workplaces sign up and compete against each other to see who can log the most trips. So far this year over 9,000 riders from 1,126 teams are taking part. As of this morning they’ve logged a total 623,179 miles.

To get even more people involved, BTA Communications Assistant Sarah Newsum and Bike Commute Challenge Program Assistant Amanda Lee Harrison were out on the Broadway Bridge this morning (despite the light rain) holding signs and passing out cookies and bike bells. As dozens of riders backed up at the bike signal on the west end of the bridge at the Lovejoy ramp, Newsum and Lee Harrison offered their gifts while reminding/encouraging everyone to log into the Challenge website.

BTA staff promoting Bike Commute Challenge-2

Lee Harrison trudged through bike traffic to get the point across.

The Bike Commute Challenge has become a very successful program for the BTA. It not only encourages more people to ride bikes more often, but it also introduces the organization to new potential corporate and individual supporters. To help make this the largest event ever, Newsum says they plan to continue the “Meet the BTA staff on the bridges” promotion next week.

Is your workplace taking part in this competition? We’ve noticed lots of full bike racks downtown and there’s a noticeable uptick in bike traffic around the central city.

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