Tonight is Blazers Bike Night and it’s also part of a larger effort by the National Basketball Association and the Portland Trail Blazers organization to be more aware about of their impact on the environment.
All season long the Blazers have used special “Green Games” to highlight areas where they want to reduce their environmental footprint. So far they’ve focused on energy, waste, food, and water conservation. Tonight’s focus area is transportation and Bike Night is the centerpiece of the campaign.
According to the team about 6 percent of Blazer fans walk or bike to the Moda Center. Add the 5 percent who take the bus and 25 percent who take light rail and you’ve got 36 percent of the 19,980 Moda Center fans who get to the game without a car.
To grow that number, the Blazers will promote a transportation-themed Item of the Game tonight. It’s a cool water bottle that’s got an illustration of the MAX, a bus and a big sasquatch riding a bike. Other promotions are the discounted tickets being sold through the Bike Night ticket page and a free reflective pinwheel sticker and chance to win a Damian Lillard-autographed helmet with each ticket purchased. While inside the arena tonight look for the Bicycle Transportation Alliance table in the main concourse.
The weather’s perfect for biking to the game and we’re hoping to fill the main bike parking area near the box office. I’ll be there before the game with my Blazers flag so come over and introduce yourself. Go Blazers!
— Jonathan Maus, (503) 706-8804 – firstname.lastname@example.org
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