In just the latest sign that Portland has gone head-over-heels for bike share, a local company has added a Biketown-specific bag to their product line.
Southeast Portland-based North St. Bags has adapted their “Tabor Tote” model to fit snugly into the front rack of a Biketown bike. The new “Townie Tote” comes in two colors familiar to Biketown users: dark grey and Nike orange. Other features in the new, Biketown-edition Tabor Tote are an internal zippered pocket, reflective side tabs, and an optional set of straps that will attach the bag to the rack. The bag has a 25-liter capacity and is made from 1000 denier Cordura nylon.
North St.’s new tote will sell for $45 (the straps are an extra $10). Kevin Murphy, the company’s product marketing manager, said the bag will be available soon on the company’s website. They’re showing it off to Biketown staffers today and they hope to make it available direct from the BiketownPDX.com website. Murphy says he’s heard grumblings from local bike shops about the loss of business due to Biketown, so he thinks offering the Townie Tote might be one way for shops to draw bike share customers in.
Murphy also said since the Biketown racks are similar on all the bike share systems that use bikes made by Social Bicycles, they can easily work with other cities as well.
Is this the first in a long line of products to complement the emerging “bike share lifestyle” market? Which company will be next to capitalize on this new transit system that has taken Portland by storm?
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Curtis Williams launched North St. in his home in 2009 using a sewing machine he bought off Craigslist. Today his company has grown to eight employees and his bags are sold by over 60 dealers and distributors around the globe. All of their products are made in a 1,200 square foot space just off of Southeast Clinton at 23rd that includes a retail store, offices, and a full production facility. Check out the rest of their offerings at NorthStBags.com.
— Jonathan Maus, (503) 706-8804 – firstname.lastname@example.org
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