Browsed by
Category: planet x usa

Oakridge fire destroys headquarters of bike company with Portland roots

Oakridge fire destroys headquarters of bike company with Portland roots

planet-xlead

Planet X was on the left.
(Photos: Vincent Rodarte)

A fire in Oakridge early this past Sunday morning has completely destroyed the headquarters of Planet-X USA. The company sells bikes under the Planet-X, On-One and Titus brand names and is owned by its parent company which is based in Sheffield, England. Vincent Rodarte, the company’s operations manager, moved the business to the mountain biking mecca of Oakridge on August 1st of this year. Planet-X USA opened in Portland in 2011 and expanded significanly in 2013.

Planet-X’s Portland location had 10,000 square feet (we visited them back in 2013), but much of that inventory had been crammed into the 1,200 square foot showroom and office in Oakridge. Fortunately the company is insured against fire, but it’s a huge blow to Rodarte and his effort to strengthen the U.S. business.

Rodarte, who lives in Portland, just published photos of the damage and his thoughts about the fire at ORBike.com:

planetx

– Advertisement –


IMG_0059

“The showroom is now a box filled with blackened debris of carbon shreds, partially consumed tires, and wheels that seem to have melted into the floor.

The office was reduced to blackened mounds of melted printers and computers. The tool box I left on my desk on Friday was a black pool of plastic with some tools embedded in it. There is the silhouette of two solid figures that stand out above the chaos all over the floor. Our Park Tool double armed repair stand in the back room and the Feedback Sports mobile stand standing by the front door.

I haven’t been able to see much else in the two back rooms, which were filled with our stock of Titus service parts, stems, seat posts, grips, bar tape, etc. Peaking through the busted out back windows, tool boxes are leaning as if they are drunk. Nothing else is recognizable.

Today I got the chance to stand inside the showroom. Steel frames were still holding up. Carbon frames were merely ghosts of their former selves. Carbon wheels had come unwoven. Disc brake rotors hung onto portions of hub shells. Display cases were reduced to piles of molten glass and charred wood. It was not the smell of a bicycle store.

I’ve been wearing a strong face for the last few days, but I think it’s only because it hasn’t quite hit me yet. Calls to utility companies are making it a bit more real to me. The community of Oakridge has been extremely supportive. The Brewers Union 180, our local pub, has been my makeshift office.

Standing in front of my home away from home since August, I cracked a little. It wasn’t due to the extreme physical loss I saw before me, it was for the loss of time, effort and pure love that went into making this shop in a tiny town happen.”

Reached today, Rodarte says authorities still don’t know what caused the fire (it also burned a bakery in the same building). For the immediate future, he says, “I will be back in Portland working from a home office. Planet X USA is in mobile mode now.”

For more about the fire read the story in The Register-Guard.

— Jonathan Maus, (503) 706-8804 – jonathan@bikeportland.org


The post Oakridge fire destroys headquarters of bike company with Portland roots appeared first on BikePortland.org.

Thieves break into Planet X showroom in northeast Portland

Thieves break into Planet X showroom in northeast Portland

Visit to Planet-X HQ-8

Planet X USA showroom on NE Hancock.
(Photo by J. Maus/BikePortland)

Thieves hit the showroom and offices of Planet X USA on northeast Hancock Street. According to employee Vincent Rodarte, the break-in occurred sometime between 6:30 pm on Friday (1/10) and 3:00 pm on Saturday. The stolen items include frames and complete bikes valued at over $11,000, about $70 in cash, a handful of headsets and other accessories, and a Fuji digital camera.

Rodarte says the thieves ransacked all the cabinets and somehow got away without tripping the alarm.

Below are photos and specs on the stolen bikes:

Bike #1: Prototype Titus TR26 ($8,200)

o 26″ Wheeled Full Suspension MTB, Gloss Black w/ White “PROTOTYPE” on Top Tube
o 142 x 12mm thru axle rear end
o Cane Creek Double Barrel Air shock
o Rockshox Revelation Fork, White 160mm travel
o 1-1/8″-1-1/2″ tapered headtube w/ On-One Mixer headset
o SRAM Roam Carbon26″ Wheelset w/ 142 rear spacing, 15mm thru axle front
o SRAM XX1 Drivetrain
o Titus El Guapo handlebar
o On-One Hotbox stem

Bike #2 Planet X Pro Carbon Track Bike ($1099.99) – Complete

o Large White Carbon Fiber track frame w/ White Carbon track fork
o Polished Silver On-One Track crank, 160mm w/ 48t chainring (NO CHAIN)
o White On-One Drooper Handlebar w/ White Bar Tape
o Silver Alloy Tubular track wheels w/ tires

Bike #3 Planet X Macinato Track Bike ($625)

o Large Blue Chromo Frame & Fork
o Smoothie Regular headset (Black)
o Polished Silver On-One Track Crank, 160mm w/ 48t ring (external bb)
o On-One Drooper handlebar, White with White Tape
o White On-One Clincher track wheels, 120mm track spacing, white rims with Silver sidewall

Bike #4 On-One Whippet, 18″ Red/White Carbon 26″ Hardtail ($1999.99)

o SRAM X9 2×10
o Rockshox Recon, White
o On-One Race 26″ Wheelset, Red hubs/White Rims
o Truvativ Bar/Stem/Post
o White On-One Bignose saddle
o Maxxis High Roller Tires, 26″

Planet X is based in England and opened its North American headquarters in Portland last year. We profiled them back in March as they were just settling into their 10,000 square foot warehouse and showroom. The location on Hancock (just east of Williams Ave) is home to several other bicycle-related businesses including Portland Design Works, the Community Cycling Center, and Bike Farm.

Rodarte says he has filed a police report and a notice on Facebook and Craigslist. Keep your eyes peeled. If you see any of these bicycles call Planet X at (503) 894-8956 or the PPB North Precinct at (503) 823-5700 (reference case # 14-3068.

Thieves break into Planet X showroom in northeast Portland

Thieves break into Planet X showroom in northeast Portland

Visit to Planet-X HQ-8

Planet X USA showroom on NE Hancock.
(Photo by J. Maus/BikePortland)

Thieves hit the showroom and offices of Planet X USA on northeast Hancock Street. According to employee Vincent Rodarte, the break-in occurred sometime between 6:30 pm on Friday (1/10) and 3:00 pm on Saturday. The stolen items include frames and complete bikes valued at over $11,000, about $70 in cash, a handful of headsets and other accessories, and a Fuji digital camera.

Rodarte says the thieves ransacked all the cabinets and somehow got away without tripping the alarm.

Below are photos and specs on the stolen bikes:

Bike #1: Prototype Titus TR26 ($8,200)

o 26″ Wheeled Full Suspension MTB, Gloss Black w/ White “PROTOTYPE” on Top Tube
o 142 x 12mm thru axle rear end
o Cane Creek Double Barrel Air shock
o Rockshox Revelation Fork, White 160mm travel
o 1-1/8″-1-1/2″ tapered headtube w/ On-One Mixer headset
o SRAM Roam Carbon26″ Wheelset w/ 142 rear spacing, 15mm thru axle front
o SRAM XX1 Drivetrain
o Titus El Guapo handlebar
o On-One Hotbox stem

Bike #2 Planet X Pro Carbon Track Bike ($1099.99) – Complete

o Large White Carbon Fiber track frame w/ White Carbon track fork
o Polished Silver On-One Track crank, 160mm w/ 48t chainring (NO CHAIN)
o White On-One Drooper Handlebar w/ White Bar Tape
o Silver Alloy Tubular track wheels w/ tires

Bike #3 Planet X Macinato Track Bike ($625)

o Large Blue Chromo Frame & Fork
o Smoothie Regular headset (Black)
o Polished Silver On-One Track Crank, 160mm w/ 48t ring (external bb)
o On-One Drooper handlebar, White with White Tape
o White On-One Clincher track wheels, 120mm track spacing, white rims with Silver sidewall

Bike #4 On-One Whippet, 18″ Red/White Carbon 26″ Hardtail ($1999.99)

o SRAM X9 2×10
o Rockshox Recon, White
o On-One Race 26″ Wheelset, Red hubs/White Rims
o Truvativ Bar/Stem/Post
o White On-One Bignose saddle
o Maxxis High Roller Tires, 26″

Planet X is based in England and opened its North American headquarters in Portland last year. We profiled them back in March as they were just settling into their 10,000 square foot warehouse and showroom. The location on Hancock (just east of Williams Ave) is home to several other bicycle-related businesses including Portland Design Works, the Community Cycling Center, and Bike Farm.

Rodarte says he has filed a police report and a notice on Facebook and Craigslist. Keep your eyes peeled. If you see any of these bicycles call Planet X at (503) 894-8956 or the PPB North Precinct at (503) 823-5700 (reference case # 14-3068.

Planet X expands, settles into business in Portland

Planet X expands, settles into business in Portland

Visit to Planet-X HQ-16

Planet X USA GM Michael Golinksi (left) and
sales/marketing guy Patrick Croasdaile.

In the last year-and-a-half, Planet X USA, has gone from boxes of bike frames stacked inside a skateboard half-pipe, to a 10,000 square foot warehouse with offices, a retail showroom, and $1 million in revenue. That’s a promising trajectory, and it shows that the future looks bright for the Portland-based arm of Planet X, a major bike brand founded in England over twenty years ago that has set up its North American headquarters on NE Hancock Street. Planet X is known for their online, consumer-direct business model, high-end triathlon bikes, private-labeled wheelsets and other components. The company also owns On-One and Titus Cycles, two brands with deep roots in the mountain bike world.

I visited their new space last week to see how they’re settling in.

Visit to Planet-X HQ-8

Visit to Planet-X HQ-19

Visit to Planet-X HQ-18

Visit to Planet-X HQ-2

Michael Golinski in the warehouse.

When I first met Michael Golinski, the 41-year-old general manager of Planet X USA, he was standing in a half-pipe, sifting through boxes in a corner of a warehouse he was sharing with Portland Design Works. He was just getting settled back into the bike industry. Golinski co-founded Spot Bikes in 1997 and then sold the company in 2006. He’s originally from Canada and moved to Portland in January 2011 (he came here to be with his wife Courtney, whom he met at the Bishop’s barbershop during a visit to Portland in 2010).

When Planet X owner Dave Loughran bought Titus in November of 2010, he relocated the company from Tempe, Arizona to Medford, Oregon. When Golinski emailed Loughran to congratulate him on the Titus deal, Loughran floated an offer. “He said it’s too bad I’m not in the bike industry anymore,” Golinksy recalls, “I said I’m not, but no one ever really leaves, and no one’s asked me to come back.” One thing led to another and a month later Golinksy was not just in charge of Titus, he had taken on Planet X and On-One as well.

The decision to set up operations in Portland was an easy one. Our proximity to a major port made logistical sense (most of Planet X’s bikes come from China and Taiwan), Oregon’s lack of a sales tax made the company’s online prices even lower, and Portland-based Sapa was already making the Titus frames (that is no longer the case, as Sapa has ended bike frame manufacturing, but Golinski says they’ve still got about six months of inventory left).

Since moving into their current space in August 2011, Planet X USA purchased and expanded into the space next to them and doubled in size. Now, in addition to offices and a shipping/inventory warehouse, they’ve got a retail showroom and a fitting studio they hope to launch by this spring. The retail space is a bike nerd’s dream. There’s floor-to-ceiling bikes, bike frames, and parts. Between On-One, Planet X, and Titus, the company now has dozens of models in their line-up and the showroom is like a real-life catalog of them all. They’re also the exclusive U.S. distributor of Guerciotti, a legendary Italian road bike brand.

Visit to Planet-X HQ-9

Visit to Planet-X HQ-7

Visit to Planet-X HQ-17

Patrick Croasdaile

Recently hired marketing and sales guy Patrick Croasdaile showed me around. He’s clearly stoked for the new On-One “Lurcher” carbon fiber 29-inch mountain bike. It comes well-equipped as a complete bike with SRAM X9 for just $1,900. Their Planet X-branded deep-dish carbon wheelsets, he says, are especially hot right now. At just $529 a set (with shipping) it’s easy to see why. The “Lembeek” from Guerciotti could definitely strike a chord with Portland’s cyclocross fans this season.

Speaking of racing, Croasdaile will be testing out the new Titus Rockstar Carbon 29er this weekend at the Echo Red 2 Red cross-country mountain bike race.

Visit to Planet-X HQ-3

The Lurcher
Visit to Planet-X HQ-5

Visit to Planet-X HQ-6

Visit to Planet-X HQ-10

Visit to Planet-X HQ-15

This one’s called the Whippet.
Visit to Planet-X HQ-12

Visit to Planet-X HQ-14

Stay tuned. Planet X USA will be opening their fit studio and retail showroom to the public in the next few months and I have feeling there are other big things to come from these guys.

Check out Planet-X-USA.com.

Share

  • Facebook
  • Twitter
  • Delicious
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS