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St. Honore: Baking French bike culture into the crust of northwest

St. Honore: Baking French bike culture into the crust of northwest

st honore

Seanna Sample and Tommy Wilson of St. Honore
(Photo: M.Andersen/BikePortland)

Part of NW Portland Week.

Every July for 10 years now, northwest Portlanders who love the Tour de France have gathered at 6 in the morning for a slice of international cycling, available for free … at a local bakery.

Why a bakery? Because the annual bike race makes its 40-something owner, Dominique Geulin, feel at home.

“He grew up with the Tour going through his town,” said Seanna Sample, Geulin’s niece and a supervisor at St. Honore Boulangerie at NW 23rd and Thurman. “When it’s on TV he sees his family and friends standing by the road.”

Geulin started dreaming of owning a traditional bakery after immigrated to the United States in his 20s. After years in the food industry, he launched St. Honore in 2003 and set about looking for ways to get the message out that this wasn’t just any bakery — it was a French bakery.

“He used to bring in his own TV from his house and hook it up,” Sample recalled.

Today, the TV is a flat-screen near the oven that spends most of its time off. But the day the Tour starts, Sample and her colleagues open half an hour early to be ready for the crowd. She said she’s seen it get up to 60 people, though it’s usually closer to 30.

St. Honore’s other gestures toward its heritage include free pastries for Bastille Day celebrations around the city and a 10 percent discount for members of a French culture group that meets once a month at the shop.

The first year BikePortland wrote about St. Honore’s Tour viewing parties, 2006, was also the year Transportation Commissioner Sam Adams got back from France and said he was putting things in place for a different French import: public bike sharing. So maybe it’s fitting that just in time for this year’s tour, the Biketown system might drop one of its northwesternmost stations across the street from St. Honore — just the latest French idea to go mainstream in northwest Portland.

— Michael Andersen, (503) 333-7824 –

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3 places to watch the Tour de France in Portland

3 places to watch the Tour de France in Portland

Catch the Tour at Portland Bicycle Studio’s new location (NW 14th and Raleigh) every morning at 7:00 am.
(Photo courtesy Portland Bicycle Studio)

The Tour de France is already well into its first week and the action is heating up. For many fans “Le Tour” is a must-see race, but unlike the World Cup it’s not always easy to find a reliable (and cheap) television feed. That’s where bike shops and cafes step in to fill the void with viewing parties and big screens.

We’ve found three local establishments that welcome you to bike over and pull up a seat as the action unfolds…

Portland Bicycle Studio (1435 NW Raleigh Street)
Portland Bicycle Studio has recently moved into a larger location that now features a cafe, full coffee service, a wide range of bikes, some serious bike racing enthusiasts on staff, and of course a big screen. Proprietor Molly Cameron invites all of you to her shop where she’s showing the Tour live every morning at 7:00 am (check the shop’s Facebook page for earlier start times). In addition to the Tour you can also catch up on the women’s-only Giro Rosa, another major race that’s underway.

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